Luxury Retail Management Consultant

Since 2007, Dean Alexander Aslett has acted as a luxury retail management consultant advising luxury brands on their Personal Shopping Strategies to Visual Merchandising, store layout/design and trend forecasting for established luxury brands as diverse as: –

Louis Vuitton Philip Treacy Antony Price Versace
Yves Saint Laurent Joseph Bolongaro Trevor Gucci
Lane Crawford Selfridges Thierry Mugler PRADA

Dean’s first assignment in 2007 was to produce a proposal for the creation of Louis Vuitton’s La Maison – Private Shopping Experience for their new flagship store in Old Bond Street.

2009 – 2010 saw Dean working in Hong Kong as a freelance consultant for the luxury retailer, Lane Crawford where he was assigned the task of producing a review of their Personal Styling Service, advising the company on best practice and making recommendations for their Customer Services/Clienteling through the creation and deliverance of PowerPoint Presentations.

From 2011, Dean worked exclusively for Prada in London, UK on the development of their VIP Personal Styling Program and Customer Services.

Part of Dean’s work utilised his training and development background where Dean has created PowerPoint Training Presentations on clienteling/driving sales through AQT that have been rolled out to the Prada Retail Management and sales teams as well as creating and presenting Styling Workshops for the entire RTW/Accessories sales teams.

Dean is an internationally recognized authority on helping global brands accelerate sales and profits through their people.
Dean’s continuous study of on-the-job behaviour among sales and management teams led to discoveries of why some people and organisations succeed and others do not. These crucial insights prompted him to found The VIP Client Executive in 2012 with the mission of helping leading global brands grow from within.

His behavioral approach creates a compelling customer service experience by inspiring sales teams and leadership, and by understanding how adults learn. This trademark style has enabled him to help companies outperform their competition and exponentially improve sales profitably.

The current gap between the way sales professionals treat customers and how customers actually want to be treated led The Independent Newspaper to acknowledge Deans insights on this topic and referred to him as a ‘behaviorist’.

Long-term partnerships with clients allows Dean to continually evolve new strategies for global organizations that aspire to become number one or to stay number one. Dean appreciates the opportunity to work with some of the best companies in the world, learning, and giving back, every day of his professional life. He considers himself a lifelong student. Tomorrow will be a discovery.

Examples of Dean’s consultancy reviews and reports are available for perusal only on request.

Dean works on an ad hoc basis. Rates vary depending on the project engaged in. Please use the contact page for further details.

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